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ABOUT GENCORE GLOBAL

Affordability, accessibility
and awareness, for everyone.

Gencore was founded on three ideas that shape the day to day, and they stay the foundation for who we are and how we look after the people who buy from us. Gencore Global Trading LLC was founded with the belief of providing affordability, accessibility and awareness to everyone, allowing us to shape a new vision for the future, and bring it to life for you.

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Gencore values

Our Gencore Values

Reliable and transparent

Gencore believes that every manufacturer should be reliable and transparent with the sourcing, handling and manufacturing of their goods.

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Affordability and accessibility

In a forever changing climate, Gencore always looks 5 steps ahead, allowing us to maintain a significantly lower price tag, whilst practising premium quality.

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A community

Gencore is a community of banked personalities, information, support and growth.

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Global HQ

100% self funded, operating worldwide

Gencore sources all of the requirements to grow for itself. One mind, one direction, one passion. With a headquarters in Dubai, our remote team is designed to help anywhere in the world.

  • Gencore Global Trading L.L.C, Office SH-5-B48, Al Karama, Dubai, United Arab Emirates
  • Entirely self funded, community first
  • One account to access it all.
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The founder

Meet the founder.

The goal was never endless profit scraping, and it never will be. Gencore was built from the ground up with passion, drive and love for the community.

From the founder Love, Darren and the team. Gencore Global, since 2023
Darren Wicks
Darren Wicks CEO and founder

Hi, I'm Darren

One man, one vision, a world of inspiration. Gencore is the opportunity to take my core beliefs and values, and turn them into a driving force and movement that will continue to impact lives across the globe.

Entering the industry with online coaching, I fell in love with providing assistance to those who needed it. Open source live streams, community access, and online coaching allowed me to grow my community to a degree where I felt I could make a change.

Gencore stands on its own two feet as a globally recognised brand that promotes affordability, accessibility and awareness for everyone.

  • Founded Gencore Global Trading LLC
  • Background in online coaching
  • Still answers customer questions himself

Darren CEO and founder, Gencore Global

Meet the team

The people leading the way.

The people who turn the big decisions into what actually lands on your doorstep.

Piers

Manager

I work closely alongside Darren to keep day to day operations running smoothly. As his right hand, my job is turning the big picture decisions into action and making sure everything, and everyone, stays on track.

Team managementGencore presenterClothing design

Cameron

Operations Manager

Nine years of high stakes experience steering workflows across finance, with heavy involvement in the bodybuilding industry. I specialise in turning complex, demanding environments into structured, efficient systems.

LeadershipFinancial oversightAnalyticalStrategic

Lewis

Business Operations Manager

Building high performing teams, developing strategy, and delivering products that hold up for health, wellness and performance.

CommunicationRelationship managementTeam development

Tom

Marketing Manager

Marketing and conversion enthusiast, set on giving customers a brand experience worth talking about.

MarketingConversionCreative strategyMedia direction

Dean

Ambassador Manager

A dedicated fitness enthusiast, plasterer and proud Gencore employee. My goal is getting others to stay consistent, push their limits and become the best version of themselves.

CommunicationPeople skillsManagement
About Gencore Global

Built since 2023. Still building.

Every launch, lesson and expo that got us here, and what is next.

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  1. 2023

    Gencore Labs began as a single idea, that good health should not be priced out of reach. Everything that followed was built on that starting point.

    • Founded on affordable, accessible supplementation
    • Gencore Labs established as the starting point
    • Vision set from day one: health and wellness for everyone
  2. 2024

    The first launch taught more than it sold. An honest review of the business led to a change of direction that shaped everything after it.

    • Revyve hair serum finalised after an intensive year
    • First official product launch executed
    • An honest review of the business led to a strategic reset
  3. 2025

    A controlled second launch gave the numbers needed to commit. Gencore Global came out of it with a clear identity and a plan.

    • Mock launch executed with measurable results
    • Market data gathered to inform the rebrand
    • Full rebrand and relaunch strategy put into motion
  4. 27 Mar 2026

    The international launch put a bespoke, limited range in front of a global audience for the first time.

    • Official international launch, 27 March 2026
    • Bespoke limited product range goes live globally
    • The long-term vision firmly in sight
  5. 27 to 29 Mar 2026

    The first expo appearance was a fast education in standing up a brand in person, and it set the standard for every show since.

    • First expo appearance for Gencore Global
    • Arnold Sports Festival, NEC Birmingham, 27 to 29 March 2026
    • Confidence and clarity built for future shows
  6. 1 May 2026

    Clothing took the brand off the shelf and onto the people who back it, with a premium range built to be worn and trained in.

    • Gencore Clothing launched 1 May 2026
    • Premium apparel for people who take their health seriously
    • Live at GencoreGlobal.co.uk/Gencore-Clothing
  7. 16 to 17 May 2026

    The second expo was a different operation entirely. A stand that worked, a team that knew the drill, and product in people hands all weekend.

    • FitXPO 2026, Bolton Arena, Greater Manchester, stand G10
    • 16 to 17 May 2026, the UK biggest fitness and strength expo
    • Live competitions, top athletes and show only deals on Gencore products
  8. Jun 2026

    Grooming was the first step outside supplementation, launched in limited Father’s Day packaging and kept on as a permanent line.

    • Two new products: Beard Balm and Beard Food
    • Launched in limited-edition Father’s Day packaging
    • Gencore first step into grooming
  9. 4 to 7 Jul 2026

    A four day summer meet-up at Body Tech Winsford, and the first time the beard range met the community face to face.

    • LIFT Summer Party, 4 to 7 July 2026
    • Body Tech Winsford, Unit 9 Nat Ln, Winsford CW7 3BS
    • First public outing for the beard range
  10. 21 to 22 Nov 2026

    The next show takes Gencore to the Midlands for two days at the CBS Arena, with the full range on the stand.

    • FIT XPO Midlands, 21 to 22 November 2026
    • CBS Arena, Coventry, stand to be confirmed
    • Live competitions, top athletes and show only deals on Gencore products
  11. Future

    Each new venture strengthens the roots planted on day one: a brand built not for short-term gain, but to grow into something that changes how the world accesses health and wellness.

    • Expansion across sport, cosmetics and wellness
    • Accessible health services, clinics and coaching at scale
    • Strengthening roots across global markets
Gencore careers

Ready to build, not just watch?

Every product, every expo and every team win started with someone deciding to build instead of watch. We are growing across creative, marketing and operations.

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